Paranello is specialized in the research and development of high end designer products to enhance your daily life. Working since 1997 under contract for famous brands in the USA, France and Germany, our team decided to launch its own brand in 2011.
The company launched itself in the world of electric appliances and met immediate success with the launch of an intelligent and well-designed electric robot cleaner. It then extended its activities in new areas :
The team knowledge and sensitivity to French and European markets have first led the company to commercialize products mainly in France, Italy, Belgium, Spain, etc. A collaboration with a major player in group purchases has led to a fast recognition of the brand and to its deployment beyond the European markets. The company is recently expanding in U.S, Canada, Asia and Australia.
The team of PARANELLO is dynamic and growing. With varied background and countries (France, Germany, Canada, China, Madagascar, Togo…) most of these young talents have been educated abroad and all speak several languages, as is essential for a company located mainly in China and exporting internationally.
Their energy, their cosmopolitan background and their open minds build the success of PARANELLO. Art director, industrial designer, product manager, sourcing, quality control, customer service, accounting, human resources, logistics, engineer, sales, etc., they form a team of skilled, energetic talents, reactive and ready to think and go out of the box to answer to the demands of the customers.
PARANELLO aims to be unlike any other company. The youth and cultural blend of its management and team form an atypical mix. Our motivation ? To develop futuristic products of high quality, fun, with outstanding designs and competitive prices. Trendy and popular products that can change from the tediousness of classic electric appliances.
The founder of Paranello has deeply influenced the company with a spirit of conquest and ... fun ! Its collaborators share a taste for innovation, design and a perpetual quest for products that are both useful and entertaining. An instinct for modernity has led to an offer of products slightly "crazy", offbeat, or just plain fun and useful (cordless iron, intelligent coach-scale, i-helicopter ...).
Design and manufacturing
PARANELLO designs and manufactures its products in China and sells mainly in western countries. The brand offers only products of its own design and manufacture. It's not simply trading, but a real design & manufacturing process.
Each product launch requires a lengthy development : benchmarking, comprehensive study of consumer's opinions and needs, a search for excellence criteria and for the perfect design.
Our target ? To create beautiful, qualitative and innovative products, bringing our own answer to the market quest for the perfect combination of novelty, practicality and aesthetics.
Quality and customer satisfaction
Before any product launch, PARANELLO studies the market and current trends to understand the clients' expectations, the existing market offers, and to propose the most accurate and qualitative product and price.
The company also sustains on ongoing effort to improve existing designs and never to launch a product identical to what has already been done. It aims to systematically improve the technic, aesthetic and ergonomic of its products, while enhancing quality and safety.
An evolved just-in-time distribution system allows us to deliver our clients efficiently. Very flexible, it minimizes risks and lets us cover the distance between China and its customers through storage platforms on every continents and strong partnerships with local carriers for the final delivery.
PARANELLO has established a dedicated Customer Service to answer faster to its customers. The target ? Client satisfaction through real guarantees : refund within 3 days, technical support for defective or faulty products, pre-paid label return system, etc. The company cares deeply for its clients, and shows it.